THE OPPORTUNITY
Injecting Personality
We wanted to create a suite of workplace graphics to inject personality into the new CBRE Southwark Street site which were reflective of the ambitions of the business and integrate with the interior concept; based around wellbeing, community, locality.
Aiding navigation through colour & pattern differentiation
Our approach
Inspiring & Informing
Taking inspiration from the local area of Southwark we wanted to educate staff about their new home. We discovered that the building was once a cooperage and based our design around this finding.
THE OUTCOME
Attention to detail
We created a run of patterns, one for each floor of the building totalling 8 patterns. An added layer of messaging with a more relatable tone of voice complemented the suite of workplace graphics. For certain areas of the office such as the meeting rooms and training room, we created the spaces own branding.
