OBJECTIVE
With a brief to bring Citizen's confident and edgy spirit to life, we created a workspace that embodies Citizen's character in every move, from the dynamic of the welcome area to the expressiveness of the working landscape beyond.
Designed with clients in mind
INNOVATION SPACE
Inspired and at Home
The library feel at the welcome is designed to make clients feel inspired and at home, with informal working spaces sitting alongside staff social space interspersed with a series of quiet spaces. Further into the building, we created a unique Citizen innovation space, complete with a fully-functioning video-editing suite, this area supports the creative process to invent new products and campaigns for clients.
The outcome
Completing the scheme, we added a layer of carefully selected lifestyle props, from pictures to sculptures and planting, that bring Citizen's curious, creative and open-minded values to life. These also double up as perfect props for client workshops and brainstorming sessions.
